Scranton, PA (August 28, 2025) – Onvo, a Northeast Pennsylvania-based travel plaza chain, is taking Penn State pride to new heights this season. Kicking off year two as the Official Travel Plaza Sponsor of Penn State Athletics, Onvo is launching its “Game Day Ritual” campaign to make Onvo a must-stop for Nittany Lion fans during the 2025-2026 season.
The “Game Day Ritual” campaign invites fans to incorporate Onvo into their game day traditions, from fueling up their cars to stocking up on favorite snacks and drinks on the way to Happy Valley. Fans will see the campaign in-store, on social and digital channels, and featured in-venue at Penn State athletics games.
This year, Onvo has teamed up with four standout Pennsylvania athletes through a Name, Image, and Likeness (NIL) partnership. Football players Keon Wylie and Dominic DeLuca, women’s lacrosse player Maggie Golder, and track & field runner Ashley Pines will showcase their own game day rituals through videos on their social channels, amplified with paid media support from Onvo – all highlighting how Onvo fits into their pre-game routines.
“As Onvo expands their presence across the state, we are excited to continue our partnership with Onvo,” said Daniel Solomon, Vice President, Corporate Partnerships at Penn State Sports Enterprises, Playfly. “Their commitment to creating meaningful campaigns that connect with our fan base is something we truly value. Seeing Onvo collaborate directly with our student-athletes takes an already special relationship to the next level.”
Season-Long Promotions Include:
· Onvo x Pepsi Refiller Program: Onvo has teamed up with Pepsi and Penn State on a co-branded collectable travel mug that features all three brands. Fans can purchase a Onvo x Pepsi Refiller while supplies last, and receive $0.99 refills all season, plus free refills on game day.
· Game Day Pins: Collect limited-edition Penn State Football Game Day Pins, available exclusively at select Onvo locations: Mifflintown, Duncannon, Dorrance, Avis, Blakeslee, Hickory Run, and Mifflinville. Fans just need to show their ticket to the game to claim theirs.
· Fuel Promotions: Fans can score fuel savings after Penn State victories through the Onvo app:
o Football (fall): 20¢ off per gallon the Monday following a win
o Men’s Ice Hockey (winter): promotion details to be confirmed at a later date
o Men’s Lacrosse (spring): promotion details to be confirmed at a later date
· White Out Game Activation: On September 27, fans can visit Onvo’s retro-inspired photo pit stop for Polaroid-style photos with co-branded props and custom road signs pointing the way to Beaver Stadium.
“Our commitment to fueling travelers for their journey matches the passion Penn State fans have for their teams,” said Harman Aulakh, Vice President of Marketing at Onvo. “That shared energy has made for a perfect partnership. We are proud to support Penn State Athletics, and we can’t wait for fans to experience all Onvo has in store this year.”
For more information on Onvo’s Penn State promotions, fans can download the Onvo app or click here.
About Onvo
Founded in 1988, Onvo—formerly known as Liberty—is a family business with its roots in Northeast Pennsylvania. The Onvo story begins 35 years ago with the first truck stop just outside of Scranton, PA. Since then, the Onvo team has built a network of travel plazas, convenience stores, and restaurants dedicated to serving the travelers of Pennsylvania, New York, and beyond. As of 2025, the Onvo family of businesses now includes 40 travel plazas and gas stations, 24 quick-service and full-service restaurants, petroleum distribution, and 6 hotels in Pennsylvania and Upstate New York.