Introducing Onvo: Scranton’s Liberty Travel Plazas is rebranding!

August 17, 2020

Scranton, PA: Today’s a big day for us. One for the books. We’re incredibly excited to announce that as of today, Liberty Travel Plazas will officially begin the transition to a new name: Onvo.

So, does that mean that we’re getting new owners? Absolutely not! We’re still the same team with the same goal: to provide our guests with exceptional service that is always quick, always kind, and always convenient. All that’s changed is that we have a new name and look that matches our personality!

Onvo Full Logo
Introducing Onvo: NEPA’s premier hospitality company

Now, we know you’re probably asking “what’s an Onvo?” Great question!

Onvo is the premier network of hospitality businesses that serve motorists, delivering the most comfortable, clean, and convenient locations to recharge, refuel, and refresh. You can learn more about Onvo on our About Us page.

Wondering why we decided to make this change? Well…

A few years ago we had a summit with all of our general managers, and it came to light that as a company we were having a bit of an identity crisis. A few members of our team had expressed the idea that maybe our name didn’t match the type of experience we provide to our guests. We really took this to heart. After spending some time with this feedback, we definitely agreed. As a company who prides itself on creating a vibrant experience for our guests, we felt like the name “Liberty” just didn’t live up to our fun and friendly personality. So we decided to change it!

But, why did we pick the name Onvo?

The answer to that is pretty simple: we felt the word Onvo has a nice ring to it! Don’t you agree? Onvo represents our dedication to providing a friendly, memorable experience for our guests, every time they step into our stores. We believe the name Onvo perfectly embodies the friendliness and uniqueness of our team and our services.

So, what does this change mean for the guests?

Our guests can expect the same dedication to quality and service from our team that they’ve grown accustomed to over the years. The biggest and most exciting change is that we’ll be remodeling our stores to match the standards of our amazing new brand. Think bright colors, fun graphics, and plenty of our friendly new mascot, Onvo.

Onvo Bird
Meet Onvo, our friendly new mascot!

This has been a long, exciting process for our team and we couldn’t be more thrilled to share this news with our guests and our team members. The process of changing all of our stores will take a little time, but over the next few months, you’ll start seeing more of Onvo around. In the meantime, check out this short video we recorded to learn more about the brand.

Finally, we would like to take this opportunity to thank our loyal customers and our amazing team members. Without your continued support, Onvo wouldn’t be the special place that it is today.

Onvo and upwards!